Primary Stakeholders
In the FairShares Model, primary stakeholders are regarded as:
- Producers and employees (i.e. those who do the work of the organisation). This may include volunteers.
- Consumer and service users (i.e. those who depend on the organisation's products and services).
If a FairShares Enterprise does not integrate producers, employees, consumers or service users into ownership, governance and management, it is not conforming to the FairShares Brand guidelines.
Founder members and investors are regarded as secondary stakeholders if they do not work on, or depend on the enterprise's goods/services. A FairShares Enterprise, however, encourages secondary stakeholders (founders and investors) to become primary stakeholders (producers, employees, consumers and services users) and seeks to reduce the conflict that exists when there are absentee entrepreneurs/owners.
While the private business model is designed to protect the interests of founders and investors (secondary stakeholders), a FairShares Enterprise deploys a social enterprise model to accommodate the needs of both primary and secondary stakeholders.
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